diff --git a/cmd/ctr/commands/content/fetch.go b/cmd/ctr/commands/content/fetch.go
index c7ec6099f..4b41d4351 100644
--- a/cmd/ctr/commands/content/fetch.go
+++ b/cmd/ctr/commands/content/fetch.go
@@ -65,7 +65,7 @@ Most of this is experimental and there are few leaps to make this work.`,
 		},
 		cli.BoolFlag{
 			Name:  "all-platforms",
-			Usage: "pull content from all platforms",
+			Usage: "Pull content from all platforms",
 		},
 		cli.BoolFlag{
 			Name:  "all-metadata",