diff --git a/client.go b/client.go
index 63e8c193a..39adfd9e7 100644
--- a/client.go
+++ b/client.go
@@ -300,6 +300,10 @@ type RemoteContext struct {
 
 	// MaxConcurrentDownloads is the max concurrent content downloads for each pull.
 	MaxConcurrentDownloads int
+
+	// AppendDistributionSourceLabel allows fetcher to add distribute source
+	// label for each blob content, which doesn't work for legacy schema1.
+	AppendDistributionSourceLabel bool
 }
 
 func defaultRemoteContext() *RemoteContext {
diff --git a/client_opts.go b/client_opts.go
index 669829751..ed2ff05d5 100644
--- a/client_opts.go
+++ b/client_opts.go
@@ -194,3 +194,12 @@ func WithMaxConcurrentDownloads(max int) RemoteOpt {
 		return nil
 	}
 }
+
+// WithAppendDistributionSourceLabel allows fetcher to add distribute source
+// label for each blob content, which doesn't work for legacy schema1.
+func WithAppendDistributionSourceLabel() RemoteOpt {
+	return func(_ *Client, c *RemoteContext) error {
+		c.AppendDistributionSourceLabel = true
+		return nil
+	}
+}
diff --git a/client_test.go b/client_test.go
index f50020fa4..821517e43 100644
--- a/client_test.go
+++ b/client_test.go
@@ -281,6 +281,10 @@ func TestImagePullSomePlatforms(t *testing.T) {
 	count := 0
 	for _, manifest := range manifests {
 		children, err := images.Children(ctx, cs, manifest)
+		if err != nil {
+			t.Fatal(err)
+		}
+
 		found := false
 		for _, matcher := range m {
 			if matcher.Match(*manifest.Platform) {
@@ -302,8 +306,6 @@ func TestImagePullSomePlatforms(t *testing.T) {
 				}
 				ra.Close()
 			}
-		} else if !found && err == nil {
-			t.Fatal("manifest should not have pulled children content")
 		}
 	}
 
diff --git a/cmd/ctr/commands/content/fetch.go b/cmd/ctr/commands/content/fetch.go
index a9b70026c..99d2206b9 100644
--- a/cmd/ctr/commands/content/fetch.go
+++ b/cmd/ctr/commands/content/fetch.go
@@ -149,10 +149,13 @@ func Fetch(ctx context.Context, client *containerd.Client, ref string, config *F
 		containerd.WithResolver(config.Resolver),
 		containerd.WithImageHandler(h),
 		containerd.WithSchema1Conversion,
+		containerd.WithAppendDistributionSourceLabel(),
 	}
+
 	for _, platform := range config.Platforms {
 		opts = append(opts, containerd.WithPlatform(platform))
 	}
+
 	img, err := client.Fetch(pctx, ref, opts...)
 	stopProgress()
 	if err != nil {
diff --git a/image_test.go b/image_test.go
index d95f5105b..beb55fa14 100644
--- a/image_test.go
+++ b/image_test.go
@@ -17,10 +17,16 @@
 package containerd
 
 import (
+	"context"
+	"fmt"
 	"runtime"
+	"strings"
 	"testing"
 
 	"github.com/containerd/containerd/errdefs"
+	"github.com/containerd/containerd/images"
+	"github.com/containerd/containerd/platforms"
+	ocispec "github.com/opencontainers/image-spec/specs-go/v1"
 )
 
 func TestImageIsUnpacked(t *testing.T) {
@@ -72,3 +78,60 @@ func TestImageIsUnpacked(t *testing.T) {
 		t.Fatalf("image should be unpacked")
 	}
 }
+
+func TestImagePullWithDistSourceLabel(t *testing.T) {
+	var (
+		source   = "docker.io"
+		repoName = "library/busybox"
+		tag      = "latest"
+	)
+
+	ctx, cancel := testContext()
+	defer cancel()
+
+	client, err := newClient(t, address)
+	if err != nil {
+		t.Fatal(err)
+	}
+	defer client.Close()
+
+	imageName := fmt.Sprintf("%s/%s:%s", source, repoName, tag)
+	pMatcher := platforms.Default()
+
+	// pull content without unpack and add distribution source label
+	image, err := client.Pull(ctx, imageName,
+		WithPlatformMatcher(pMatcher),
+		WithAppendDistributionSourceLabel())
+	if err != nil {
+		t.Fatal(err)
+	}
+	defer client.ImageService().Delete(ctx, imageName)
+
+	cs := client.ContentStore()
+	key := fmt.Sprintf("containerd.io/distribution.source.%s", source)
+
+	// only check the target platform
+	childrenHandler := images.FilterPlatforms(images.ChildrenHandler(cs), pMatcher)
+
+	checkLabelHandler := func(ctx context.Context, desc ocispec.Descriptor) ([]ocispec.Descriptor, error) {
+		children, err := childrenHandler(ctx, desc)
+		if err != nil {
+			return nil, err
+		}
+
+		info, err := cs.Info(ctx, desc.Digest)
+		if err != nil {
+			return nil, err
+		}
+
+		// check the label
+		if got := info.Labels[key]; !strings.Contains(got, repoName) {
+			return nil, fmt.Errorf("expected to have %s repo name in label, but got %s", repoName, got)
+		}
+		return children, nil
+	}
+
+	if err := images.Dispatch(ctx, images.HandlerFunc(checkLabelHandler), nil, image.Target()); err != nil {
+		t.Fatal(err)
+	}
+}
diff --git a/pull.go b/pull.go
index f938ccc3b..693dcafe1 100644
--- a/pull.go
+++ b/pull.go
@@ -112,8 +112,9 @@ func (c *Client) fetch(ctx context.Context, rCtx *RemoteContext, ref string, lim
 		childrenHandler := images.ChildrenHandler(store)
 		// Set any children labels for that content
 		childrenHandler = images.SetChildrenLabels(store, childrenHandler)
-		// Filter children by platforms
-		childrenHandler = images.FilterPlatforms(childrenHandler, rCtx.PlatformMatcher)
+		// Filter manifests by platforms but allow to handle manifest
+		// and configuration for not-target platforms
+		childrenHandler = remotes.FilterManifestByPlatformHandler(childrenHandler, rCtx.PlatformMatcher)
 		// Sort and limit manifests if a finite number is needed
 		if limit > 0 {
 			childrenHandler = images.LimitManifests(childrenHandler, rCtx.PlatformMatcher, limit)
@@ -130,11 +131,23 @@ func (c *Client) fetch(ctx context.Context, rCtx *RemoteContext, ref string, lim
 			},
 		)
 
-		handler = images.Handlers(append(rCtx.BaseHandlers,
+		handlers := append(rCtx.BaseHandlers,
 			remotes.FetchHandler(store, fetcher),
 			convertibleHandler,
 			childrenHandler,
-		)...)
+		)
+
+		// append distribution source label to blob data
+		if rCtx.AppendDistributionSourceLabel {
+			appendDistSrcLabelHandler, err := docker.AppendDistributionSourceLabel(store, ref)
+			if err != nil {
+				return images.Image{}, err
+			}
+
+			handlers = append(handlers, appendDistSrcLabelHandler)
+		}
+
+		handler = images.Handlers(handlers...)
 
 		converterFunc = func(ctx context.Context, desc ocispec.Descriptor) (ocispec.Descriptor, error) {
 			return docker.ConvertManifest(ctx, store, desc)
@@ -148,6 +161,7 @@ func (c *Client) fetch(ctx context.Context, rCtx *RemoteContext, ref string, lim
 	if rCtx.MaxConcurrentDownloads > 0 {
 		limiter = semaphore.NewWeighted(int64(rCtx.MaxConcurrentDownloads))
 	}
+
 	if err := images.Dispatch(ctx, handler, limiter, desc); err != nil {
 		return images.Image{}, err
 	}
diff --git a/remotes/docker/handler.go b/remotes/docker/handler.go
new file mode 100644
index 000000000..21872b5f6
--- /dev/null
+++ b/remotes/docker/handler.go
@@ -0,0 +1,112 @@
+/*
+   Copyright The containerd Authors.
+
+   Licensed under the Apache License, Version 2.0 (the "License");
+   you may not use this file except in compliance with the License.
+   You may obtain a copy of the License at
+
+       http://www.apache.org/licenses/LICENSE-2.0
+
+   Unless required by applicable law or agreed to in writing, software
+   distributed under the License is distributed on an "AS IS" BASIS,
+   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+   See the License for the specific language governing permissions and
+   limitations under the License.
+*/
+
+package docker
+
+import (
+	"context"
+	"fmt"
+	"net/url"
+	"strings"
+
+	"github.com/containerd/containerd/content"
+	"github.com/containerd/containerd/images"
+	"github.com/containerd/containerd/labels"
+	"github.com/containerd/containerd/log"
+	"github.com/containerd/containerd/reference"
+	ocispec "github.com/opencontainers/image-spec/specs-go/v1"
+)
+
+var (
+	// labelDistributionSource describes the source blob comes from.
+	labelDistributionSource = "containerd.io/distribution.source"
+)
+
+// AppendDistributionSourceLabel updates the label of blob with distribution source.
+func AppendDistributionSourceLabel(manager content.Manager, ref string) (images.HandlerFunc, error) {
+	refspec, err := reference.Parse(ref)
+	if err != nil {
+		return nil, err
+	}
+
+	u, err := url.Parse("dummy://" + refspec.Locator)
+	if err != nil {
+		return nil, err
+	}
+
+	source, repo := u.Hostname(), strings.TrimPrefix(u.Path, "/")
+	return func(ctx context.Context, desc ocispec.Descriptor) ([]ocispec.Descriptor, error) {
+		info, err := manager.Info(ctx, desc.Digest)
+		if err != nil {
+			return nil, err
+		}
+
+		key := distributionSourceLabelKey(source)
+
+		originLabel := ""
+		if info.Labels != nil {
+			originLabel = info.Labels[key]
+		}
+		value := appendDistributionSourceLabel(originLabel, repo)
+
+		// The repo name has been limited under 256 and the distribution
+		// label might hit the limitation of label size, when blob data
+		// is used as the very, very common layer.
+		if err := labels.Validate(key, value); err != nil {
+			log.G(ctx).Warnf("skip to append distribution label: %s", err)
+			return nil, nil
+		}
+
+		info = content.Info{
+			Digest: desc.Digest,
+			Labels: map[string]string{
+				key: value,
+			},
+		}
+		_, err = manager.Update(ctx, info, fmt.Sprintf("labels.%s", key))
+		return nil, err
+	}, nil
+}
+
+func appendDistributionSourceLabel(originLabel, repo string) string {
+	repos := []string{}
+	if originLabel != "" {
+		repos = strings.Split(originLabel, ",")
+	}
+	repos = append(repos, repo)
+
+	// use emtpy string to present duplicate items
+	for i := 1; i < len(repos); i++ {
+		tmp, j := repos[i], i-1
+		for ; j >= 0 && repos[j] >= tmp; j-- {
+			if repos[j] == tmp {
+				tmp = ""
+			}
+			repos[j+1] = repos[j]
+		}
+		repos[j+1] = tmp
+	}
+
+	i := 0
+	for ; i < len(repos) && repos[i] == ""; i++ {
+	}
+
+	return strings.Join(repos[i:], ",")
+}
+
+func distributionSourceLabelKey(source string) string {
+	return fmt.Sprintf("%s.%s", labelDistributionSource, source)
+}
diff --git a/remotes/docker/handler_test.go b/remotes/docker/handler_test.go
new file mode 100644
index 000000000..e0864123c
--- /dev/null
+++ b/remotes/docker/handler_test.go
@@ -0,0 +1,67 @@
+/*
+   Copyright The containerd Authors.
+
+   Licensed under the Apache License, Version 2.0 (the "License");
+   you may not use this file except in compliance with the License.
+   You may obtain a copy of the License at
+
+       http://www.apache.org/licenses/LICENSE-2.0
+
+   Unless required by applicable law or agreed to in writing, software
+   distributed under the License is distributed on an "AS IS" BASIS,
+   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+   See the License for the specific language governing permissions and
+   limitations under the License.
+*/
+
+package docker
+
+import (
+	"reflect"
+	"testing"
+)
+
+func TestAppendDistributionLabel(t *testing.T) {
+	for _, tc := range []struct {
+		originLabel string
+		repo        string
+		expected    string
+	}{
+		{
+			originLabel: "",
+			repo:        "",
+			expected:    "",
+		},
+		{
+			originLabel: "",
+			repo:        "library/busybox",
+			expected:    "library/busybox",
+		},
+		{
+			originLabel: "library/busybox",
+			repo:        "library/busybox",
+			expected:    "library/busybox",
+		},
+		// remove the duplicate one in origin
+		{
+			originLabel: "library/busybox,library/redis,library/busybox",
+			repo:        "library/alpine",
+			expected:    "library/alpine,library/busybox,library/redis",
+		},
+		// remove the empty repo
+		{
+			originLabel: "library/busybox,library/redis,library/busybox",
+			repo:        "",
+			expected:    "library/busybox,library/redis",
+		},
+		{
+			originLabel: "library/busybox,library/redis,library/busybox",
+			repo:        "library/redis",
+			expected:    "library/busybox,library/redis",
+		},
+	} {
+		if got := appendDistributionSourceLabel(tc.originLabel, tc.repo); !reflect.DeepEqual(got, tc.expected) {
+			t.Fatalf("expected %v, but got %v", tc.expected, got)
+		}
+	}
+}
diff --git a/remotes/handlers.go b/remotes/handlers.go
index 56d4c5081..0ee56c887 100644
--- a/remotes/handlers.go
+++ b/remotes/handlers.go
@@ -206,3 +206,38 @@ func PushContent(ctx context.Context, pusher Pusher, desc ocispec.Descriptor, pr
 
 	return nil
 }
+
+// FilterManifestByPlatformHandler allows Handler to handle non-target
+// platform's manifest and configuration data.
+func FilterManifestByPlatformHandler(f images.HandlerFunc, m platforms.Matcher) images.HandlerFunc {
+	return func(ctx context.Context, desc ocispec.Descriptor) ([]ocispec.Descriptor, error) {
+		children, err := f(ctx, desc)
+		if err != nil {
+			return nil, err
+		}
+
+		// no platform information
+		if desc.Platform == nil || m == nil {
+			return children, nil
+		}
+
+		var descs []ocispec.Descriptor
+		switch desc.MediaType {
+		case images.MediaTypeDockerSchema2Manifest, ocispec.MediaTypeImageManifest:
+			if m.Match(*desc.Platform) {
+				descs = children
+			} else {
+				for _, child := range children {
+					if child.MediaType == images.MediaTypeDockerSchema2Config ||
+						child.MediaType == ocispec.MediaTypeImageConfig {
+
+						descs = append(descs, child)
+					}
+				}
+			}
+		default:
+			descs = children
+		}
+		return descs, nil
+	}
+}