diff --git a/cluster/saltbase/pillar/logging.sls b/cluster/saltbase/pillar/logging.sls
index bfe24038bcc..25e835177f3 100644
--- a/cluster/saltbase/pillar/logging.sls
+++ b/cluster/saltbase/pillar/logging.sls
@@ -1 +1 @@
-log_level: "-v=2"
+log_level: "--v=2"
diff --git a/cluster/saltbase/salt/kube-apiserver/default b/cluster/saltbase/salt/kube-apiserver/default
index d70e4d2fbae..f40131fd1b6 100644
--- a/cluster/saltbase/salt/kube-apiserver/default
+++ b/cluster/saltbase/salt/kube-apiserver/default
@@ -5,50 +5,50 @@
 
 {% set cloud_provider = "" -%}
 {% if grains.cloud_provider is defined -%}
-  {% set cloud_provider = "-cloud_provider=" + grains.cloud_provider -%}
+  {% set cloud_provider = "--cloud_provider=" + grains.cloud_provider -%}
 {% endif -%}
 
-{% set address = "-address=127.0.0.1" -%}
+{% set address = "--address=127.0.0.1" -%}
 
 {% set publicAddressOverride = "" -%}
 {% if grains.publicAddressOverride is defined -%}
-  {% set publicAddressOverride = "-public_address_override=" + grains.publicAddressOverride -%}
+  {% set publicAddressOverride = "--public_address_override=" + grains.publicAddressOverride -%}
 {% endif -%}
 
 
 {% if grains.etcd_servers is defined -%}
-  {% set etcd_servers = "-etcd_servers=http://" + grains.etcd_servers + ":4001" -%}
+  {% set etcd_servers = "--etcd_servers=http://" + grains.etcd_servers + ":4001" -%}
 {% else -%}
   {% set ips = salt['mine.get']('roles:kubernetes-master', 'network.ip_addrs', 'grain').values() -%}
-  {% set etcd_servers = "-etcd_servers=http://" + ips[0][0] + ":4001" -%}
+  {% set etcd_servers = "--etcd_servers=http://" + ips[0][0] + ":4001" -%}
 {% endif -%}
 
 {% if grains.cloud is defined -%}
 {% if grains.cloud == 'gce' -%}
-  {% set cloud_provider = "-cloud_provider=gce" -%}
+  {% set cloud_provider = "--cloud_provider=gce" -%}
 {% endif -%}
 {% endif -%}
 
 {% if pillar['portal_net'] is defined -%}
-  {% set portal_net = "-portal_net=" + pillar['portal_net'] -%}
+  {% set portal_net = "--portal_net=" + pillar['portal_net'] -%}
 {% endif -%}
 
-{% set cert_file = "-tls_cert_file=/srv/kubernetes/server.cert" -%}
-{% set key_file = "-tls_private_key_file=/srv/kubernetes/server.key" -%}
+{% set cert_file = "--tls_cert_file=/srv/kubernetes/server.cert" -%}
+{% set key_file = "--tls_private_key_file=/srv/kubernetes/server.key" -%}
 
-{% set secure_port = "-secure_port=6443" -%}
-{% set token_auth_file = "-token_auth_file=/dev/null" -%}
+{% set secure_port = "--secure_port=6443" -%}
+{% set token_auth_file = "--token_auth_file=/dev/null" -%}
 
 {% if grains.cloud is defined -%}
 {% if grains.cloud == 'gce' or grains.cloud == 'vagrant' -%}
     # TODO: generate and distribute tokens for other cloud providers.
-    {% set token_auth_file = "-token_auth_file=/srv/kubernetes/known_tokens.csv" -%}
+    {% set token_auth_file = "--token_auth_file=/srv/kubernetes/known_tokens.csv" -%}
 {% endif -%}
 {% endif -%}
 
 {% set admission_control = "" -%}
 {% if grains.admission_control is defined -%}
- {% set admission_control = "-admission_control=" + grains.admission_control -%}
+ {% set admission_control = "--admission_control=" + grains.admission_control -%}
 {% endif -%}
 
 DAEMON_ARGS="{{daemon_args}} {{address}} {{etcd_servers}} {{ cloud_provider }} {{admission_control}} --allow_privileged={{pillar['allow_privileged']}} {{portal_net}} {{cert_file}} {{key_file}} {{secure_port}} {{token_auth_file}} {{publicAddressOverride}} {{pillar['log_level']}}"
diff --git a/cluster/saltbase/salt/kube-controller-manager/default b/cluster/saltbase/salt/kube-controller-manager/default
index 40eb1b50f36..185d01324b3 100644
--- a/cluster/saltbase/salt/kube-controller-manager/default
+++ b/cluster/saltbase/salt/kube-controller-manager/default
@@ -4,33 +4,33 @@
 	{% set daemon_args = "" -%}
 {% endif -%}
 
-{% set master="-master=127.0.0.1:8080" -%}
+{% set master="--master=127.0.0.1:8080" -%}
 
 {% set machines = ""-%}
 {% set cloud_provider = "" -%}
-{% set minion_regexp = "-minion_regexp=.*" -%}
+{% set minion_regexp = "--minion_regexp=.*" -%}
 {% if grains.cloud_provider is defined -%}
-  {% set cloud_provider = "-cloud_provider=" + grains.cloud_provider -%}
+  {% set cloud_provider = "--cloud_provider=" + grains.cloud_provider -%}
 {% endif -%}
 
 {% if pillar['node_instance_prefix'] is defined -%}
-  {% set minion_regexp = "-minion_regexp='" + pillar['node_instance_prefix'] + ".*'" -%}
+  {% set minion_regexp = "--minion_regexp='" + pillar['node_instance_prefix'] + ".*'" -%}
 {% endif -%}
 
 {% if grains.cloud is defined -%}
 {% if grains.cloud == 'gce' -%}
-  {% set cloud_provider = "-cloud_provider=gce" -%}
-  {% set machines = "-machines=" + ','.join(salt['mine.get']('roles:kubernetes-pool', 'network.ip_addrs', expr_form='grain').keys()) -%}
+  {% set cloud_provider = "--cloud_provider=gce" -%}
+  {% set machines = "--machines=" + ','.join(salt['mine.get']('roles:kubernetes-pool', 'network.ip_addrs', expr_form='grain').keys()) -%}
 {% endif -%}
 {% if grains.cloud == 'aws' -%}
-  {% set cloud_provider = "-cloud_provider=aws" -%}
-  {% set cloud_config = "-cloud_config=/etc/aws.conf" -%}
+  {% set cloud_provider = "--cloud_provider=aws" -%}
+  {% set cloud_config = "--cloud_config=/etc/aws.conf" -%}
   {% set minion_regexp = "" -%}
-  {% set machines = "-machines " + ','.join(salt['mine.get']('roles:kubernetes-pool', 'network.ip_addrs', expr_form='grain').keys()) -%}
+  {% set machines = "--machines " + ','.join(salt['mine.get']('roles:kubernetes-pool', 'network.ip_addrs', expr_form='grain').keys()) -%}
 {% endif -%}
 {% if grains.cloud == 'azure' -%}
   MACHINES="{{ salt['mine.get']('roles:kubernetes-pool', 'grains.items', expr_form='grain').values()|join(',', attribute='hostnamef') }}"
-  {% set machines = "-machines=$MACHINES" -%}
+  {% set machines = "--machines=$MACHINES" -%}
 {% endif -%}
 {% if grains.cloud == 'vsphere' -%}
   # Collect IPs of minions as machines list.
@@ -42,7 +42,7 @@
   {% for addrs in salt['mine.get']('roles:kubernetes-pool', 'network.ip_addrs', expr_form='grain').values() -%}
   MACHINE_IPS+=( {{ addrs[0] }} )
   {% endfor -%}
-  {% set machines = "-machines=$(echo ${MACHINE_IPS[@]} | xargs -n1 echo | paste -sd,)" -%}
+  {% set machines = "--machines=$(echo ${MACHINE_IPS[@]} | xargs -n1 echo | paste -sd,)" -%}
   {% set minion_regexp = "" -%}
 {% endif -%}
 {% endif -%}
diff --git a/cluster/saltbase/salt/kube-proxy/default b/cluster/saltbase/salt/kube-proxy/default
index 5fee39edffc..292c1829071 100644
--- a/cluster/saltbase/salt/kube-proxy/default
+++ b/cluster/saltbase/salt/kube-proxy/default
@@ -3,10 +3,10 @@
 	{% set daemon_args = "" -%}
 {% endif -%}
 {% if grains.api_servers is defined -%}
-  {% set api_servers = "-master=http://" + grains.api_servers + ":7080" -%}
+  {% set api_servers = "--master=http://" + grains.api_servers + ":7080" -%}
 {% else -%}
   {% set ips = salt['mine.get']('roles:kubernetes-master', 'network.ip_addrs', 'grain').values() -%}
-  {% set api_servers = "-master=http://" + ips[0][0] + ":7080" -%}
+  {% set api_servers = "--master=http://" + ips[0][0] + ":7080" -%}
 {% endif -%}
 
 DAEMON_ARGS="{{daemon_args}} {{api_servers}} {{pillar['log_level']}}"
diff --git a/cluster/saltbase/salt/kube-scheduler/default b/cluster/saltbase/salt/kube-scheduler/default
index 273b0908f89..2a68002867e 100644
--- a/cluster/saltbase/salt/kube-scheduler/default
+++ b/cluster/saltbase/salt/kube-scheduler/default
@@ -2,6 +2,6 @@
 {% if grains['os_family'] == 'RedHat' -%}
 	{% set daemon_args = "" -%}
 {% endif -%}
-{% set master="-master=127.0.0.1:8080" -%}
+{% set master="--master=127.0.0.1:8080" -%}
 
 DAEMON_ARGS="{{daemon_args}} {{master}} {{pillar['log_level']}}"
diff --git a/cluster/saltbase/salt/kubelet/default b/cluster/saltbase/salt/kubelet/default
index 55e74914133..3192f8b33ae 100644
--- a/cluster/saltbase/salt/kubelet/default
+++ b/cluster/saltbase/salt/kubelet/default
@@ -3,35 +3,35 @@
   {% set daemon_args = "" -%}
 {% endif -%}
 {% if grains.etcd_servers is defined -%}
-  {% set etcd_servers = "-etcd_servers=http://" + grains.etcd_servers + ":4001" -%}
+  {% set etcd_servers = "--etcd_servers=http://" + grains.etcd_servers + ":4001" -%}
 {% else -%}
   {% set ips = salt['mine.get']('roles:kubernetes-master', 'network.ip_addrs', 'grain').values() -%}
-  {% set etcd_servers = "-etcd_servers=http://" + ips[0][0] + ":4001" -%}
+  {% set etcd_servers = "--etcd_servers=http://" + ips[0][0] + ":4001" -%}
 {% endif -%}
 
 {% if grains.apiservers is defined -%}
-  {% set apiservers = "-api_servers=https://" + grains.apiservers + ":6443" -%}
+  {% set apiservers = "--api_servers=https://" + grains.apiservers + ":6443" -%}
 {% else -%}
   {% set ips = salt['mine.get']('roles:kubernetes-master', 'network.ip_addrs', 'grain').values() -%}
-  {% set apiservers = "-api_servers=https://" + ips[0][0] + ":6443" -%}
+  {% set apiservers = "--api_servers=https://" + ips[0][0] + ":6443" -%}
 {% endif -%}
 
-{% set address = "-address=0.0.0.0" -%}
-{% set config = "-config=/etc/kubernetes/manifests" -%}
+{% set address = "--address=0.0.0.0" -%}
+{% set config = "--config=/etc/kubernetes/manifests" -%}
 {% set hostname_override = "" -%}
 {% if grains.minion_ip is defined -%}
-  {% set hostname_override = " -hostname_override=" + grains.minion_ip -%}
+  {% set hostname_override = " --hostname_override=" + grains.minion_ip -%}
 {% endif -%}
 
-{% set auth_path = "-auth_path=/var/lib/kubelet/kubernetes_auth" -%}
+{% set auth_path = "--auth_path=/var/lib/kubelet/kubernetes_auth" -%}
 
-{% set registry_qps = "-registry_qps=0.1" %}
+{% set registry_qps = "--registry_qps=0.1" %}
 
 {% set cluster_dns = "" %}
 {% set cluster_domain = "" %}
 {% if pillar['enable_cluster_dns'] is defined and pillar['enable_cluster_dns'] %}
-  {% set cluster_dns = "-cluster_dns=" + pillar['dns_server'] %}
-  {% set cluster_domain = "-cluster_domain=" + pillar['dns_domain'] %}
+  {% set cluster_dns = "--cluster_dns=" + pillar['dns_server'] %}
+  {% set cluster_domain = "--cluster_domain=" + pillar['dns_domain'] %}
 {% endif %}
 
 DAEMON_ARGS="{{daemon_args}} {{etcd_servers}} {{apiservers}} {{auth_path}} {{hostname_override}} {{address}} {{config}} --allow_privileged={{pillar['allow_privileged']}} {{pillar['log_level']}} {{cluster_dns}} {{cluster_domain}}"
diff --git a/contrib/recipes/docs/apiserver_hipache_registration.md b/contrib/recipes/docs/apiserver_hipache_registration.md
index bf1a021313a..eec6e1b780f 100644
--- a/contrib/recipes/docs/apiserver_hipache_registration.md
+++ b/contrib/recipes/docs/apiserver_hipache_registration.md
@@ -24,9 +24,9 @@ First, create your kube-apiserver.service file (change necessary variables)
     ExecStartPre=/usr/bin/wget -P /opt/bin https://path/to/kube-apiserver/binary
     ExecStartPre=/usr/bin/chmod +x /opt/bin/kube-apiserver
     ExecStart=/opt/bin/kube-apiserver \
-    -address=0.0.0.0 \
-    -port=8080 \
-    -etcd_servers=http://10.1.10.10:4001
+    --address=0.0.0.0 \
+    --port=8080 \
+    --etcd_servers=http://10.1.10.10:4001
     ExecStartPost=/usr/bin/etcdctl -C 10.1.10.10:4001 set /frontend:172.20.1.20 '[ "kubernetes", "http://${DEFAULT_IPV4}:8080" ]'
     Restart=always
     RestartSec=10
diff --git a/docs/man/kube-apiserver.1.md b/docs/man/kube-apiserver.1.md
index 2558980b388..4543d2720c5 100644
--- a/docs/man/kube-apiserver.1.md
+++ b/docs/man/kube-apiserver.1.md
@@ -14,64 +14,64 @@ The **kubernetes** API server validates and configures data for 3 types of objec
 The the kube-apiserver several options.
 
 # OPTIONS
-**-address**=""
+**--address**=""
 	The address on the local server to listen to. Default 127.0.0.1
 
-**-allow_privileged**=""
+**--allow_privileged**=""
 	If true, allow privileged containers.
 
-**-alsologtostderr**=
+**--alsologtostderr**=
 	log to standard error as well as files. Default is false.
 
-**-api_prefix**="/api"
+**--api_prefix**="/api"
 	The prefix for API requests on the server. Default '/api'
 
-**-cloud_config**=""
+**--cloud_config**=""
 	The path to the cloud provider configuration file. Empty string for no configuration file.
 
-**-cloud_provider**=""
+**--cloud_provider**=""
 	The provider for cloud services. Empty string for no provider.
 
-**-cors_allowed_origins**=[]
+**--cors_allowed_origins**=[]
 	List of allowed origins for CORS, comma separated. An allowed origin can be a regular expression to support subdomain matching. If this list is empty CORS will not be enabled.
 
-**-etcd_servers**=[]
+**--etcd_servers**=[]
 	List of etcd servers to watch (http://ip:port), comma separated
 
-**-health_check_minions**=
+**--health_check_minions**=
 	If true, health check minions and filter unhealthy ones. Default true.
 
-**-log_backtrace_at=**:0
+**--log_backtrace_at=**:0
 	when logging hits line file:N, emit a stack trace
 
-**-log_dir**=""
+**--log_dir**=""
 	If non-empty, write log files in this directory
 
-**-log_flush_frequency**=5s
+**--log_flush_frequency**=5s
 	Maximum number of seconds between log flushes. Default is 5 seconds.
 
-**-logtostderr**=
+**--logtostderr**=
 	log to standard error instead of files. Default is false.
 
-**-kubelet_port**=10250
+**--kubelet_port**=10250
 	The port at which kubelet will be listening on the minions. Default is 10250.
 
-**-port**=8080
+**--port**=8080
 	The port to listen on. Default is 8080.
 
-**-stderrthreshold**=0
+**--stderrthreshold**=0
 	logs at or above this threshold go to stderr. Default is 0.
 
-**-storage_version**=""
+**--storage_version**=""
 	The version to store resources with. Defaults to server preferred.
 
-**-v**=0
+**--v**=0
 	Log level for V logs.
 
-**-version**=false
+**--version**=false
 	Print version information and quit. Default is false.
 
-**-vmodule**=
+**--vmodule**=
 	comma-separated list of pattern=N settings for file-filtered logging
 
 # EXAMPLES
diff --git a/docs/man/kube-controller-manager.1.md b/docs/man/kube-controller-manager.1.md
index 00c2d2f4e52..1e68503ac70 100644
--- a/docs/man/kube-controller-manager.1.md
+++ b/docs/man/kube-controller-manager.1.md
@@ -14,64 +14,64 @@ The **kubernetes** controller manager is really a service that is layered on top
 The kube-controller-manager has several options.
 
 # OPTIONS
-**-address**=""
+**--address**=""
 	The address on the local server to listen to. Default 127.0.0.1.
 
-**-allow_privileged**="false"
+**--allow_privileged**="false"
 	If true, allow privileged containers.
 
-**-address=**"127.0.0.1"
+**--address=**"127.0.0.1"
 	The address to serve from.
 
-**-alsologtostderr**=false
+**--alsologtostderr**=false
 	log to standard error as well as files.
 
-**-api_version**=""
+**--api_version**=""
 	The API version to use when talking to the server.
 
-**-cloud_config**=""
+**--cloud_config**=""
 	The path to the cloud provider configuration file. Empty string for no configuration file.
 
-**-cloud_provider**=""
+**--cloud_provider**=""
 	The provider for cloud services. Empty string for no provider.
 
-**-minion_regexp**=""
+**--minion_regexp**=""
 	If non empty, and -cloud_provider is specified, a regular expression for matching minion VMs.
 
-**-insecure_skip_tls_verify**=false
+**--insecure_skip_tls_verify**=false
 	If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.
 
-**-log_backtrace_at**=:0
+**--log_backtrace_at**=:0
 	when logging hits line file:N, emit a stack trace.
 
-**-log_dir**=""
+**--log_dir**=""
 	If non-empty, write log files in this directory.
 
-**-log_flush_frequency**=5s
+**--log_flush_frequency**=5s
 	Maximum number of seconds between log flushes.
 
-**-logtostderr**=false
+**--logtostderr**=false
 	log to standard error instead of files.
 
-**-machines**=[]
+**--machines**=[]
         List of machines to schedule onto, comma separated.
 
-**-master**=""
+**--master**=""
 	The address of the Kubernetes API server.
 
-**-port**=10252
+**--port**=10252
 	The port that the controller-manager's http service runs on.
 
-**-stderrthreshold**=0
+**--stderrthreshold**=0
 	logs at or above this threshold go to stderr.
 
-**-v**=0
+**--v**=0
 	log level for V logs.
 
-**-version**=false
+**--version**=false
 	Print version information and quit.
 
-**-vmodule**=
+**--vmodule**=
 	comma-separated list of pattern=N settings for file-filtered logging.
 
 # EXAMPLES
diff --git a/docs/man/kube-proxy.1.md b/docs/man/kube-proxy.1.md
index 14e13a0618c..53b419dedd9 100644
--- a/docs/man/kube-proxy.1.md
+++ b/docs/man/kube-proxy.1.md
@@ -14,46 +14,46 @@ The **kubernetes** network proxy runs on each node. This reflects services as de
 The kube-proxy takes several options.
 
 # OPTIONS
-**-alsologtostderr**=false
+**--alsologtostderr**=false
 	log to standard error as well as files
 
-**-api_version=**""
+**--api_version=**""
 	The API version to use when talking to the server
 
-**-bindaddress**="0.0.0.0"
+**--bindaddress**="0.0.0.0"
 	The address for the proxy server to serve on (set to 0.0.0.0 or "" for all interfaces)
 
-**-etcd_servers**=[]
+**--etcd_servers**=[]
 	List of etcd servers to watch (http://ip:port), comma separated (optional)
 
-**-insecure_skip_tls_verify**=false
+**--insecure_skip_tls_verify**=false
 	If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.
 
-**-log_backtrace_at**=:0
+**--log_backtrace_at**=:0
 	when logging hits line file:N, emit a stack trace
 
-**-log_dir**=""
+**--log_dir**=""
 	If non-empty, write log files in this directory
 
-**-log_flush_frequency**=5s
+**--log_flush_frequency**=5s
 	Maximum number of seconds between log flushes
 
-**-logtostderr**=false
+**--logtostderr**=false
 	log to standard error instead of files
 
-**-master**=""
+**--master**=""
 	The address of the Kubernetes API server
 
-**-stderrthreshold**=0
+**--stderrthreshold**=0
 	logs at or above this threshold go to stderr
 
-**-v**=0
+**--v**=0
 	log level for V logs
 
-**-version**=false
+**--version**=false
 	Print version information and quit
 
-**-vmodule**=
+**--vmodule**=
 	comma-separated list of pattern=N settings for file-filtered logging
 
 
diff --git a/docs/man/kube-scheduler.1.md b/docs/man/kube-scheduler.1.md
index 3f08aba6c40..eac1e7567f5 100644
--- a/docs/man/kube-scheduler.1.md
+++ b/docs/man/kube-scheduler.1.md
@@ -14,46 +14,46 @@ The **kubernetes** scheduler is a policy-rich, topology-aware, workload-specific
 The kube-scheduler can take several options.
 
 # OPTIONS
-**-address=**"127.0.0.1"
+**--address=**"127.0.0.1"
 	The address to serve from.
 
-**-alsologtostderr=**false
+**--alsologtostderr=**false
 	log to standard error as well as files.
 
-**-api_version=**""
+**--api_version=**""
 	The API version to use when talking to the server.
 
-**-insecure_skip_tls_verify**=false
+**--insecure_skip_tls_verify**=false
 	If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.
 
-**-log_backtrace_at=**:0
+**--log_backtrace_at=**:0
 	when logging hits line file:N, emit a stack trace.
 
-**-log_dir=**""
+**--log_dir=**""
 	If non-empty, write log files in this directory.
 
-**-log_flush_frequency**=5s
+**--log_flush_frequency**=5s
 	Maximum number of seconds between log flushes.
 
-**-logtostderr**=false
+**--logtostderr**=false
 	log to standard error instead of files.
 
-**-master=**""
+**--master=**""
 	The address of the Kubernetes API server.
 
-**-port=**10251
+**--port=**10251
 	The port that the scheduler's http service runs on.
 
-**-stderrthreshold**=0
+**--stderrthreshold**=0
 	logs at or above this threshold go to stderr.
 
-**-v**=0
+**--v**=0
 	log level for V logs.
 
-**-version**=false
+**--version**=false
 	Print version information and quit.
 
-**-vmodule**=
+**--vmodule**=
 	comma-separated list of pattern=N settings for file-filtered logging.
 
 # EXAMPLES
diff --git a/docs/man/kubelet.1.md b/docs/man/kubelet.1.md
index 9c6bed1efa6..a66a1a5a3d8 100644
--- a/docs/man/kubelet.1.md
+++ b/docs/man/kubelet.1.md
@@ -20,79 +20,79 @@ There are 4 ways that a container manifest can be provided to the Kubelet:
  
 
 # OPTIONS
-**-address**="127.0.0.1"
+**--address**="127.0.0.1"
 	The address for the info server to serve on (set to 0.0.0.0 or "" for all interfaces).
 
-**-allow_privileged**=false
+**--allow_privileged**=false
 	If true, allow containers to request privileged mode. [default=false].
 
-**-alsologtostderr**=false
+**--alsologtostderr**=false
 	log to standard error as well as files.
 
-**-config**=""
+**--config**=""
 	Path to the config file or directory of files.
 
-**-docker_endpoint**=""
+**--docker_endpoint**=""
 	If non-empty, use this for the docker endpoint to communicate with.
 
-**-enable_server**=true
+**--enable_server**=true
 	Enable the info server.
 
-**-etcd_servers**=[]
+**--etcd_servers**=[]
 	List of etcd servers to watch (http://ip:port), comma separated.
 
-**-file_check_frequency**=20s
+**--file_check_frequency**=20s
 	Duration between checking config files for new data.
 
-**-hostname_override**=""
+**--hostname_override**=""
 	If non-empty, will use this string as identification instead of the actual hostname.
 
-**-http_check_frequency**=20s
+**--http_check_frequency**=20s
 	Duration between checking http for new data.
 
-**-log_backtrace_at**=:0
+**--log_backtrace_at**=:0
 	when logging hits line file:N, emit a stack trace.
 
-**-log_dir**=""
+**--log_dir**=""
 	If non-empty, write log files in this directory.
 
-**-log_flush_frequency**=5s
+**--log_flush_frequency**=5s
 	Maximum number of seconds between log flushes.
 
-**-logtostderr**=false
+**--logtostderr**=false
 	log to standard error instead of files.
 
-**-manifest_url**=""
+**--manifest_url**=""
 	URL for accessing the container manifest.
 
-**-network_container_image**="kubernetes/pause:latest"
+**--network_container_image**="kubernetes/pause:latest"
 	The image that network containers in each pod will use.
 
-**-port**=10250
+**--port**=10250
 	The port for the info server to serve on.
 
-**-registry_burst**=10
+**--registry_burst**=10
 	Maximum size of a bursty pulls, temporarily allows pulls to burst to this number, while still not exceeding registry_qps. Only used if --registry_qps > 0.
 
-**-registry_qps**=0
+**--registry_qps**=0
 	If > 0, limit registry pull QPS to this value. If 0, unlimited. [default=0.0].
 
-**-root_dir**="/var/lib/kubelet"
+**--root_dir**="/var/lib/kubelet"
 	Directory path for managing kubelet files (volume mounts,etc).
 
-**-stderrthreshold**=0
+**--stderrthreshold**=0
 	logs at or above this threshold go to stderr.
 
-**-sync_frequency**=10s
+**--sync_frequency**=10s
 	Max period between synchronizing running containers and config.
 
-**-v**=0
+**--v**=0
 	log level for V logs.
 
-**-version**=false
+**--version**=false
 	Print version information and quit.
 
-**-vmodule**=
+**--vmodule**=
 	comma-separated list of pattern=N settings for file-filtered logging.
 
 
diff --git a/docs/man/man1/kube-apiserver.1 b/docs/man/man1/kube-apiserver.1
index e77e262bc0a..cdbd630cecd 100644
--- a/docs/man/man1/kube-apiserver.1
+++ b/docs/man/man1/kube-apiserver.1
@@ -17,84 +17,84 @@ The the kube\-apiserver several options.
 
 .SH OPTIONS
 .PP
-\fB\-address\fP=""
+\fB\-\-address\fP=""
     The address on the local server to listen to. Default 127.0.0.1
 
 .PP
-\fB\-allow\_privileged\fP=""
+\fB\-\-allow\_privileged\fP=""
     If true, allow privileged containers.
 
 .PP
-\fB\-alsologtostderr\fP=
+\fB\-\-alsologtostderr\fP=
     log to standard error as well as files. Default is false.
 
 .PP
-\fB\-api\_prefix\fP="/api"
+\fB\-\-api\_prefix\fP="/api"
     The prefix for API requests on the server. Default '/api'
 
 .PP
-\fB\-cloud\_config\fP=""
+\fB\-\-cloud\_config\fP=""
     The path to the cloud provider configuration file. Empty string for no configuration file.
 
 .PP
-\fB\-cloud\_provider\fP=""
+\fB\-\-cloud\_provider\fP=""
     The provider for cloud services. Empty string for no provider.
 
 .PP
-\fB\-cors\_allowed\_origins\fP=[]
+\fB\-\-cors\_allowed\_origins\fP=[]
     List of allowed origins for CORS, comma separated. An allowed origin can be a regular expression to support subdomain matching. If this list is empty CORS will not be enabled.
 
 .PP
-\fB\-etcd\_servers\fP=[]
+\fB\-\-etcd\_servers\fP=[]
     List of etcd servers to watch (
 \[la]http://ip:port\[ra]), comma separated
 
 .PP
-\fB\-health\_check\_minions\fP=
+\fB\-\-health\_check\_minions\fP=
     If true, health check minions and filter unhealthy ones. Default true.
 
 .PP
-\fB\-log\_backtrace\_at=\fP:0
+\fB\-\-log\_backtrace\_at=\fP:0
     when logging hits line file:N, emit a stack trace
 
 .PP
-\fB\-log\_dir\fP=""
+\fB\-\-log\_dir\fP=""
     If non\-empty, write log files in this directory
 
 .PP
-\fB\-log\_flush\_frequency\fP=5s
+\fB\-\-log\_flush\_frequency\fP=5s
     Maximum number of seconds between log flushes. Default is 5 seconds.
 
 .PP
-\fB\-logtostderr\fP=
+\fB\-\-logtostderr\fP=
     log to standard error instead of files. Default is false.
 
 .PP
-\fB\-kubelet\_port\fP=10250
+\fB\-\-kubelet\_port\fP=10250
     The port at which kubelet will be listening on the minions. Default is 10250.
 
 .PP
-\fB\-port\fP=8080
+\fB\-\-port\fP=8080
     The port to listen on. Default is 8080.
 
 .PP
-\fB\-stderrthreshold\fP=0
+\fB\-\-stderrthreshold\fP=0
     logs at or above this threshold go to stderr. Default is 0.
 
 .PP
-\fB\-storage\_version\fP=""
+\fB\-\-storage\_version\fP=""
     The version to store resources with. Defaults to server preferred.
 
 .PP
-\fB\-v\fP=0
+\fB\-\-v\fP=0
     Log level for V logs.
 
 .PP
-\fB\-version\fP=false
+\fB\-\-version\fP=false
     Print version information and quit. Default is false.
 
 .PP
-\fB\-vmodule\fP=
+\fB\-\-vmodule\fP=
     comma\-separated list of pattern=N settings for file\-filtered logging
 
 .SH EXAMPLES
@@ -102,7 +102,7 @@ The the kube\-apiserver several options.
 .RS
 
 .nf
-/usr/bin/kube\-apiserver \-\-logtostderr=true \-\-v=0 \-\-etcd\_servers=http://127.0.0.1:4001 \-\-address=0.0.0.0 \-\-port=8080 \-\-machines=127.0.0.1 \-\-kubelet\_port=10250 \-\-allow\_privileged=false
+/usr/bin/kube\-apiserver \-\-logtostderr=true \-\-v=0 \-\-etcd\_servers=http://127.0.0.1:4001 \-\-address=0.0.0.0 \-\-port=8080 \-\-kubelet\_port=10250 \-\-allow\_privileged=false
 
 .fi
 
diff --git a/docs/man/man1/kube-controller-manager.1 b/docs/man/man1/kube-controller-manager.1
index 1449ceefba2..49361ba4f6b 100644
--- a/docs/man/man1/kube-controller-manager.1
+++ b/docs/man/man1/kube-controller-manager.1
@@ -17,83 +17,83 @@ The kube\-controller\-manager has several options.
 
 .SH OPTIONS
 .PP
-\fB\-address\fP=""
+\fB\-\-address\fP=""
     The address on the local server to listen to. Default 127.0.0.1.
 
 .PP
-\fB\-allow\_privileged\fP="false"
+\fB\-\-allow\_privileged\fP="false"
     If true, allow privileged containers.
 
 .PP
-\fB\-address=\fP"127.0.0.1"
+\fB\-\-address=\fP"127.0.0.1"
     The address to serve from.
 
 .PP
-\fB\-alsologtostderr\fP=false
+\fB\-\-alsologtostderr\fP=false
     log to standard error as well as files.
 
 .PP
-\fB\-api\_version\fP=""
+\fB\-\-api\_version\fP=""
     The API version to use when talking to the server.
 
 .PP
-\fB\-cloud\_config\fP=""
+\fB\-\-cloud\_config\fP=""
     The path to the cloud provider configuration file. Empty string for no configuration file.
 
 .PP
-\fB\-cloud\_provider\fP=""
+\fB\-\-cloud\_provider\fP=""
     The provider for cloud services. Empty string for no provider.
 
 .PP
-\fB\-minion\_regexp\fP=""
+\fB\-\-minion\_regexp\fP=""
     If non empty, and \-cloud\_provider is specified, a regular expression for matching minion VMs.
 
 .PP
-\fB\-insecure\_skip\_tls\_verify\fP=false
+\fB\-\-insecure\_skip\_tls\_verify\fP=false
     If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.
 
 .PP
-\fB\-log\_backtrace\_at\fP=:0
+\fB\-\-log\_backtrace\_at\fP=:0
     when logging hits line file:N, emit a stack trace.
 
 .PP
-\fB\-log\_dir\fP=""
+\fB\-\-log\_dir\fP=""
     If non\-empty, write log files in this directory.
 
 .PP
-\fB\-log\_flush\_frequency\fP=5s
+\fB\-\-log\_flush\_frequency\fP=5s
     Maximum number of seconds between log flushes.
 
 .PP
-\fB\-logtostderr\fP=false
+\fB\-\-logtostderr\fP=false
     log to standard error instead of files.
 
 .PP
-\fB\-machines\fP=[]
-    List of machines to schedule onto, comma separated.
+\fB\-\-machines\fP=[]
+        List of machines to schedule onto, comma separated.
 
 .PP
-\fB\-master\fP=""
+\fB\-\-master\fP=""
     The address of the Kubernetes API server.
 
 .PP
-\fB\-port\fP=10252
+\fB\-\-port\fP=10252
     The port that the controller\-manager's http service runs on.
 
 .PP
-\fB\-stderrthreshold\fP=0
+\fB\-\-stderrthreshold\fP=0
     logs at or above this threshold go to stderr.
 
 .PP
-\fB\-v\fP=0
+\fB\-\-v\fP=0
     log level for V logs.
 
 .PP
-\fB\-version\fP=false
+\fB\-\-version\fP=false
     Print version information and quit.
 
 .PP
-\fB\-vmodule\fP=
+\fB\-\-vmodule\fP=
     comma\-separated list of pattern=N settings for file\-filtered logging.
 
 .SH EXAMPLES
diff --git a/docs/man/man1/kube-proxy.1 b/docs/man/man1/kube-proxy.1
index 0bba1da40ff..340dab0ff6e 100644
--- a/docs/man/man1/kube-proxy.1
+++ b/docs/man/man1/kube-proxy.1
@@ -17,60 +17,60 @@ The kube\-proxy takes several options.
 
 .SH OPTIONS
 .PP
-\fB\-alsologtostderr\fP=false
+\fB\-\-alsologtostderr\fP=false
     log to standard error as well as files
 
 .PP
-\fB\-api\_version=\fP""
+\fB\-\-api\_version=\fP""
     The API version to use when talking to the server
 
 .PP
-\fB\-bindaddress\fP="0.0.0.0"
+\fB\-\-bindaddress\fP="0.0.0.0"
     The address for the proxy server to serve on (set to 0.0.0.0 or "" for all interfaces)
 
 .PP
-\fB\-etcd\_servers\fP=[]
+\fB\-\-etcd\_servers\fP=[]
     List of etcd servers to watch (
 \[la]http://ip:port\[ra]), comma separated (optional)
 
 .PP
-\fB\-insecure\_skip\_tls\_verify\fP=false
+\fB\-\-insecure\_skip\_tls\_verify\fP=false
     If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.
 
 .PP
-\fB\-log\_backtrace\_at\fP=:0
+\fB\-\-log\_backtrace\_at\fP=:0
     when logging hits line file:N, emit a stack trace
 
 .PP
-\fB\-log\_dir\fP=""
+\fB\-\-log\_dir\fP=""
     If non\-empty, write log files in this directory
 
 .PP
-\fB\-log\_flush\_frequency\fP=5s
+\fB\-\-log\_flush\_frequency\fP=5s
     Maximum number of seconds between log flushes
 
 .PP
-\fB\-logtostderr\fP=false
+\fB\-\-logtostderr\fP=false
     log to standard error instead of files
 
 .PP
-\fB\-master\fP=""
+\fB\-\-master\fP=""
     The address of the Kubernetes API server
 
 .PP
-\fB\-stderrthreshold\fP=0
+\fB\-\-stderrthreshold\fP=0
     logs at or above this threshold go to stderr
 
 .PP
-\fB\-v\fP=0
+\fB\-\-v\fP=0
     log level for V logs
 
 .PP
-\fB\-version\fP=false
+\fB\-\-version\fP=false
     Print version information and quit
 
 .PP
-\fB\-vmodule\fP=
+\fB\-\-vmodule\fP=
     comma\-separated list of pattern=N settings for file\-filtered logging
 
 .SH EXAMPLES
diff --git a/docs/man/man1/kube-scheduler.1 b/docs/man/man1/kube-scheduler.1
index 7fecfccc42a..7df11858409 100644
--- a/docs/man/man1/kube-scheduler.1
+++ b/docs/man/man1/kube-scheduler.1
@@ -17,59 +17,59 @@ The kube\-scheduler can take several options.
 
 .SH OPTIONS
 .PP
-\fB\-address=\fP"127.0.0.1"
+\fB\-\-address=\fP"127.0.0.1"
     The address to serve from.
 
 .PP
-\fB\-alsologtostderr=\fPfalse
+\fB\-\-alsologtostderr=\fPfalse
     log to standard error as well as files.
 
 .PP
-\fB\-api\_version=\fP""
+\fB\-\-api\_version=\fP""
     The API version to use when talking to the server.
 
 .PP
-\fB\-insecure\_skip\_tls\_verify\fP=false
+\fB\-\-insecure\_skip\_tls\_verify\fP=false
     If true, the server's certificate will not be checked for validity. This will make your HTTPS connections insecure.
 
 .PP
-\fB\-log\_backtrace\_at=\fP:0
+\fB\-\-log\_backtrace\_at=\fP:0
     when logging hits line file:N, emit a stack trace.
 
 .PP
-\fB\-log\_dir=\fP""
+\fB\-\-log\_dir=\fP""
     If non\-empty, write log files in this directory.
 
 .PP
-\fB\-log\_flush\_frequency\fP=5s
+\fB\-\-log\_flush\_frequency\fP=5s
     Maximum number of seconds between log flushes.
 
 .PP
-\fB\-logtostderr\fP=false
+\fB\-\-logtostderr\fP=false
     log to standard error instead of files.
 
 .PP
-\fB\-master=\fP""
+\fB\-\-master=\fP""
     The address of the Kubernetes API server.
 
 .PP
-\fB\-port=\fP10251
+\fB\-\-port=\fP10251
     The port that the scheduler's http service runs on.
 
 .PP
-\fB\-stderrthreshold\fP=0
+\fB\-\-stderrthreshold\fP=0
     logs at or above this threshold go to stderr.
 
 .PP
-\fB\-v\fP=0
+\fB\-\-v\fP=0
     log level for V logs.
 
 .PP
-\fB\-version\fP=false
+\fB\-\-version\fP=false
     Print version information and quit.
 
 .PP
-\fB\-vmodule\fP=
+\fB\-\-vmodule\fP=
     comma\-separated list of pattern=N settings for file\-filtered logging.
 
 .SH EXAMPLES
diff --git a/docs/man/man1/kubelet.1 b/docs/man/man1/kubelet.1
index 55b710b5a04..bc84e969559 100644
--- a/docs/man/man1/kubelet.1
+++ b/docs/man/man1/kubelet.1
@@ -28,104 +28,104 @@ HTTP server The kubelet can also listen for HTTP and respond to a simple API (un
 
 .SH OPTIONS
 .PP
-\fB\-address\fP="127.0.0.1"
+\fB\-\-address\fP="127.0.0.1"
     The address for the info server to serve on (set to 0.0.0.0 or "" for all interfaces).
 
 .PP
-\fB\-allow\_privileged\fP=false
+\fB\-\-allow\_privileged\fP=false
     If true, allow containers to request privileged mode. [default=false].
 
 .PP
-\fB\-alsologtostderr\fP=false
+\fB\-\-alsologtostderr\fP=false
     log to standard error as well as files.
 
 .PP
-\fB\-config\fP=""
+\fB\-\-config\fP=""
     Path to the config file or directory of files.
 
 .PP
-\fB\-docker\_endpoint\fP=""
+\fB\-\-docker\_endpoint\fP=""
     If non\-empty, use this for the docker endpoint to communicate with.
 
 .PP
-\fB\-enable\_server\fP=true
+\fB\-\-enable\_server\fP=true
     Enable the info server.
 
 .PP
-\fB\-etcd\_servers\fP=[]
+\fB\-\-etcd\_servers\fP=[]
     List of etcd servers to watch (
 \[la]http://ip:port\[ra]), comma separated.
 
 .PP
-\fB\-file\_check\_frequency\fP=20s
+\fB\-\-file\_check\_frequency\fP=20s
     Duration between checking config files for new data.
 
 .PP
-\fB\-hostname\_override\fP=""
+\fB\-\-hostname\_override\fP=""
     If non\-empty, will use this string as identification instead of the actual hostname.
 
 .PP
-\fB\-http\_check\_frequency\fP=20s
+\fB\-\-http\_check\_frequency\fP=20s
     Duration between checking http for new data.
 
 .PP
-\fB\-log\_backtrace\_at\fP=:0
+\fB\-\-log\_backtrace\_at\fP=:0
     when logging hits line file:N, emit a stack trace.
 
 .PP
-\fB\-log\_dir\fP=""
+\fB\-\-log\_dir\fP=""
     If non\-empty, write log files in this directory.
 
 .PP
-\fB\-log\_flush\_frequency\fP=5s
+\fB\-\-log\_flush\_frequency\fP=5s
     Maximum number of seconds between log flushes.
 
 .PP
-\fB\-logtostderr\fP=false
+\fB\-\-logtostderr\fP=false
     log to standard error instead of files.
 
 .PP
-\fB\-manifest\_url\fP=""
+\fB\-\-manifest\_url\fP=""
     URL for accessing the container manifest.
 
 .PP
-\fB\-network\_container\_image\fP="kubernetes/pause:latest"
+\fB\-\-network\_container\_image\fP="kubernetes/pause:latest"
     The image that network containers in each pod will use.
 
 .PP
-\fB\-port\fP=10250
+\fB\-\-port\fP=10250
     The port for the info server to serve on.
 
 .PP
-\fB\-registry\_burst\fP=10
+\fB\-\-registry\_burst\fP=10
     Maximum size of a bursty pulls, temporarily allows pulls to burst to this number, while still not exceeding registry\_qps. Only used if \-\-registry\_qps > 0.
 
 .PP
-\fB\-registry\_qps\fP=0
+\fB\-\-registry\_qps\fP=0
     If > 0, limit registry pull QPS to this value. If 0, unlimited. [default=0.0].
 
 .PP
-\fB\-root\_dir\fP="/var/lib/kubelet"
+\fB\-\-root\_dir\fP="/var/lib/kubelet"
     Directory path for managing kubelet files (volume mounts,etc).
 
 .PP
-\fB\-stderrthreshold\fP=0
+\fB\-\-stderrthreshold\fP=0
     logs at or above this threshold go to stderr.
 
 .PP
-\fB\-sync\_frequency\fP=10s
+\fB\-\-sync\_frequency\fP=10s
     Max period between synchronizing running containers and config.
 
 .PP
-\fB\-v\fP=0
+\fB\-\-v\fP=0
     log level for V logs.
 
 .PP
-\fB\-version\fP=false
+\fB\-\-version\fP=false
     Print version information and quit.
 
 .PP
-\fB\-vmodule\fP=
+\fB\-\-vmodule\fP=
     comma\-separated list of pattern=N settings for file\-filtered logging.
 
 .SH EXAMPLES
diff --git a/hack/e2e-suite/goe2e.sh b/hack/e2e-suite/goe2e.sh
index ebd87a0fc9d..4856357be5f 100755
--- a/hack/e2e-suite/goe2e.sh
+++ b/hack/e2e-suite/goe2e.sh
@@ -82,4 +82,4 @@ else
   auth_config=()
 fi
 
-"${e2e}" "${auth_config[@]:+${auth_config[@]}}" -host="https://${KUBE_MASTER_IP-}"
+"${e2e}" "${auth_config[@]:+${auth_config[@]}}" --host="https://${KUBE_MASTER_IP-}"
diff --git a/hack/jenkins/build.sh b/hack/jenkins/build.sh
index f4a412d5de4..65e41482710 100755
--- a/hack/jenkins/build.sh
+++ b/hack/jenkins/build.sh
@@ -46,7 +46,7 @@ rm -rf ~/.kube*
 git clean -fdx
 
 # Build
-go run ./hack/e2e.go -v -build
+go run ./hack/e2e.go -v --build
 
 # Push to GCS
 ./build/push-ci-build.sh
diff --git a/hack/jenkins/e2e.sh b/hack/jenkins/e2e.sh
index 2aacff78cf7..296e7a401db 100755
--- a/hack/jenkins/e2e.sh
+++ b/hack/jenkins/e2e.sh
@@ -77,8 +77,8 @@ if [[ ! -z ${E2E_SET_CLUSTER_API_VERSION:-} ]]; then
     export CLUSTER_API_VERSION=$(echo ${GITHASH} | cut -c 2-)
 fi
 
-go run ./hack/e2e.go ${E2E_OPT} -v -down
-go run ./hack/e2e.go ${E2E_OPT} -v -up
-go run ./hack/e2e.go -v -ctl="version --match-server-version=false"
-go run ./hack/e2e.go ${E2E_OPT} --test -tap | tee ../e2e.${JOB_NAME}.${BUILD_NUMBER}.${GITHASH}.tap
-go run ./hack/e2e.go ${E2E_OPT} -v -down
+go run ./hack/e2e.go ${E2E_OPT} -v --down
+go run ./hack/e2e.go ${E2E_OPT} -v --up
+go run ./hack/e2e.go -v --ctl="version --match-server-version=false"
+go run ./hack/e2e.go ${E2E_OPT} --test --tap | tee ../e2e.${JOB_NAME}.${BUILD_NUMBER}.${GITHASH}.tap
+go run ./hack/e2e.go ${E2E_OPT} -v --down
diff --git a/hack/local-up-cluster.sh b/hack/local-up-cluster.sh
index 4408ace88e8..f6c87338949 100755
--- a/hack/local-up-cluster.sh
+++ b/hack/local-up-cluster.sh
@@ -89,7 +89,7 @@ GO_OUT="${KUBE_ROOT}/_output/local/bin/${host_os}/${host_arch}"
 
 APISERVER_LOG=/tmp/kube-apiserver.log
 sudo "${GO_OUT}/kube-apiserver" \
-  -v=${LOG_LEVEL} \
+  --v=${LOG_LEVEL} \
   --address="${API_HOST}" \
   --port="${API_PORT}" \
   --runtime_config=api/v1beta3 \
@@ -103,14 +103,14 @@ kube::util::wait_for_url "http://${API_HOST}:${API_PORT}/api/v1beta1/pods" "apis
 
 CTLRMGR_LOG=/tmp/kube-controller-manager.log
 sudo "${GO_OUT}/kube-controller-manager" \
-  -v=${LOG_LEVEL} \
+  --v=${LOG_LEVEL} \
   --machines="127.0.0.1" \
   --master="${API_HOST}:${API_PORT}" >"${CTLRMGR_LOG}" 2>&1 &
 CTLRMGR_PID=$!
 
 KUBELET_LOG=/tmp/kubelet.log
 sudo "${GO_OUT}/kubelet" \
-  -v=${LOG_LEVEL} \
+  --v=${LOG_LEVEL} \
   --etcd_servers="http://127.0.0.1:4001" \
   --hostname_override="127.0.0.1" \
   --address="127.0.0.1" \
@@ -121,13 +121,13 @@ KUBELET_PID=$!
 
 PROXY_LOG=/tmp/kube-proxy.log
 sudo "${GO_OUT}/kube-proxy" \
-  -v=${LOG_LEVEL} \
+  --v=${LOG_LEVEL} \
   --master="http://${API_HOST}:${API_PORT}" >"${PROXY_LOG}" 2>&1 &
 PROXY_PID=$!
 
 SCHEDULER_LOG=/tmp/kube-scheduler.log
 sudo "${GO_OUT}/kube-scheduler" \
-  -v=${LOG_LEVEL} \
+  --v=${LOG_LEVEL} \
   --master="http://${API_HOST}:${API_PORT}" >"${SCHEDULER_LOG}" 2>&1 &
 SCHEDULER_PID=$!