Logo files with border and rendered name

Move all log-related files to a logo/ dir.

Add a logo with the white border (common for dark backgrounds).

Add a rendered image of the name in the 'ubuntu' font.

Update usage guidelines:
 - new links
 - linewraps
 - typos

logo/OWNERS

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+assignees:
+  - thockin

logo/name.svg

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+<?xml version="1.0" encoding="UTF-8" standalone="no"?>
+<!-- Created with Inkscape (http://www.inkscape.org/) -->
+
+<svg
+   xmlns:dc="http://purl.org/dc/elements/1.1/"
+   xmlns:cc="http://creativecommons.org/ns#"
+   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
+   xmlns:svg="http://www.w3.org/2000/svg"
+   xmlns="http://www.w3.org/2000/svg"
+   xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd"
+   xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape"
+   width="744.09448819"
+   height="1052.3622047"
+   id="svg2"
+   version="1.1"
+   inkscape:version="0.48.3.1 r9886"
+   sodipodi:docname="name.pdf"
+   inkscape:export-filename="/home/thockin/src/kubernetes/kubernetes.png"
+   inkscape:export-xdpi="250.55"
+   inkscape:export-ydpi="250.55">
+  <defs
+     id="defs4" />
+  <sodipodi:namedview
+     id="base"
+     pagecolor="#ffffff"
+     bordercolor="#666666"
+     borderopacity="1.0"
+     inkscape:pageopacity="0.0"
+     inkscape:pageshadow="2"
+     inkscape:zoom="0.75130096"
+     inkscape:cx="312.12224"
+     inkscape:cy="492.66426"
+     inkscape:document-units="px"
+     inkscape:current-layer="layer1"
+     showgrid="false"
+     inkscape:window-width="1519"
+     inkscape:window-height="848"
+     inkscape:window-x="73"
+     inkscape:window-y="84"
+     inkscape:window-maximized="0"
+     inkscape:snap-global="false" />
+  <metadata
+     id="metadata7">
+    <rdf:RDF>
+      <cc:Work
+         rdf:about="">
+        <dc:format>image/svg+xml</dc:format>
+        <dc:type
+           rdf:resource="http://purl.org/dc/dcmitype/StillImage" />
+        <dc:title></dc:title>
+      </cc:Work>
+    </rdf:RDF>
+  </metadata>
+  <g
+     inkscape:label="Layer 1"
+     inkscape:groupmode="layer"
+     id="layer1">
+    <text
+       xml:space="preserve"
+       style="font-size:40px;font-style:normal;font-weight:normal;line-height:125%;letter-spacing:0px;word-spacing:0px;fill:#ffffff;fill-opacity:1;stroke:none;font-family:Sans"
+       x="6.6551208"
+       y="420.12552"
+       id="text4373"
+       sodipodi:linespacing="125%"><tspan
+         sodipodi:role="line"
+         id="tspan4375"
+         x="6.6551208"
+         y="420.12552"
+         style="font-size:135px;font-style:normal;font-variant:normal;font-weight:bold;font-stretch:normal;font-family:Ubuntu;-inkscape-font-specification:Ubuntu Bold;fill:#ffffff;fill-opacity:1">kubernetes</tspan></text>
+  </g>
+</svg>

logo/usage_guidelines.md

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+# Kubernetes Branding Guidelines
+
+These guidelines provide you with guidance for using the Kubernetes logo. You
+can use the logo on your website or in print without pre-approval, provided you
+follow these basic guidelines.
+
+You may display, modify, or use the Kubernetes logo only in connection with
+compliant implementations of Kubernetes and related uses in the following ways.
+A compliant implementation is an implementation of the unmodified Google
+version of Kubernetes found at https://github.com/kubernetes/kubernetes and
+compatible branches thereof, together with published specifications, APIs and
+operational patterns.  Acceptable related uses include display, modification,
+or use of the Kubernetes logo in connection with your compliant implementation,
+your integration with a compliant implementation, your support for a compliant
+implementation, your Kubernetes-compatible product, or in collateral,
+presentations, and marketing materials relating to compliant implementations of
+Kubernetes.
+
+Use of the Kubernetes logo or other Google brands in ways not expressly covered
+by this document is not allowed without prior written consent from Google --
+see Google's [Guidelines for Third Party Use of Google Brand Features](http://www.google.com/intl/en/permissions/guidelines.html)
+for more information.
+
+## Links to logo images
+
+Logo:
+   * [SVG format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo.svg)
+   * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo.png)
+   * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo.pdf)
+
+Logo (with border):
+   * [SVG format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo_with_border.svg)
+   * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo_with_border.png)
+   * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/logo_with_border.pdf)
+
+Name:
+   * [SVG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name.svg)
+   * [PNG format](https://github.com/kubernetes/kubernetes/raw/master/logo/name.png)
+   * [PDF format](https://github.com/kubernetes/kubernetes/raw/master/logo/name.pdf)
+
+
+[![Analytics](https://kubernetes-site.appspot.com/UA-36037335-10/GitHub/logo/usage_guidelines.md?pixel)]()