utils/image/manifest has an additional `arch` parameter, which determines
whether an image ends in `-$ARCH` (like `-amd64`).
All locations that previously had gcr.io urls referenced in costants or inline
have been updated to refere test/utils/image.
Automatic merge from submit-queue. If you want to cherry-pick this change to another branch, please follow the instructions <a href="https://github.com/kubernetes/community/blob/master/contributors/devel/cherry-picks.md">here</a>..
bazel: build/test almost everything
**What this PR does / why we need it**: Miscellaneous cleanups and bug fixes. The main motivating idea here was to make `bazel build //...` and `bazel test //...` mostly work. (There's a few reasons these still don't work, but we're a lot closer.)
**Special notes for your reviewer**:
**Release note**:
```release-note
NONE
```
/assign @BenTheElder @mikedanese @spxtr
