In #56164, we had split the reject rules for non-ep existing services
into KUBE-EXTERNAL-SERVICES chain in order to avoid calling KUBE-SERVICES
from INPUT. However in #74394 KUBE-SERVICES was re-added into INPUT.
As noted in #56164, kernel is sensitive to the size of INPUT chain. This
patch refrains from calling the KUBE-SERVICES chain from INPUT and FORWARD,
instead adds the lb reject rule to the KUBE-EXTERNAL-SERVICES chain which will be
called from INPUT and FORWARD.