This helps 2 things:
1) output is cleaner
2) whether a build is static or non-static depends on string matching,
which is easier after this
If you specify a `...` pattern, this will preserve it, which breaks the
static/non-static matching but really, can we just agree that `make` is
for binaries? It works for other things but so does `go build`.
Example:
```
$ make WHAT="cmd/kubectl/ ./staging/src/k8s.io/api/... ./test/e2e/e2e.test ./test/e2e/e2e.test ./cmd/kubectl/ "
go version go1.21.4 linux/amd64
+++ [1208 22:24:43] Building go targets for linux/amd64
k8s.io/api/... (non-static)
k8s.io/kubernetes/cmd/kubectl (static)
k8s.io/kubernetes/test/e2e/e2e.test (test)
```
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