diff --git a/genprotimg/Makefile b/genprotimg/Makefile
index 8c9f7048..6a2e37e4 100644
--- a/genprotimg/Makefile
+++ b/genprotimg/Makefile
@@ -3,7 +3,7 @@ include ../common.mak
 
 .DEFAULT_GOAL := all
 
-PKGDATADIR := "$(DESTDIR)$(TOOLS_DATADIR)/genprotimg"
+PKGDATADIR := "$(TOOLS_DATADIR)/genprotimg"
 TESTS :=
 SUBDIRS := boot src man
 RECURSIVE_TARGETS := all-recursive install-recursive clean-recursive
@@ -11,8 +11,8 @@ RECURSIVE_TARGETS := all-recursive install-recursive clean-recursive
 all: all-recursive
 
 install: install-recursive
-	$(INSTALL) -d -m 755 "$(PKGDATADIR)"
-	$(INSTALL) -g $(GROUP) -o $(OWNER) -m 755 samples/check_hostkeydoc "$(PKGDATADIR)"
+	$(INSTALL) -d -m 755 "$(DESTDIR)$(PKGDATADIR)"
+	$(INSTALL) -g $(GROUP) -o $(OWNER) -m 755 samples/check_hostkeydoc "$(DESTDIR)$(PKGDATADIR)"
 
 clean: clean-recursive
 
diff --git a/genprotimg/boot/Makefile b/genprotimg/boot/Makefile
index 799df9cc..73f3c9a8 100644
--- a/genprotimg/boot/Makefile
+++ b/genprotimg/boot/Makefile
@@ -7,7 +7,7 @@ DEBUG_FILES := $(addsuffix .debug,$(FILES))
 ifeq ($(HOST_ARCH),s390x)
 ZIPL_DIR := $(rootdir)/zipl
 ZIPL_BOOT_DIR := $(ZIPL_DIR)/boot
-PKGDATADIR := $(DESTDIR)$(TOOLS_DATADIR)/genprotimg
+PKGDATADIR := $(TOOLS_DATADIR)/genprotimg
 
 INCLUDE_PATHS := $(ZIPL_BOOT_DIR) $(ZIPL_DIR)/include $(rootdir)/include
 INCLUDE_PARMS := $(addprefix -I,$(INCLUDE_PATHS))
@@ -86,9 +86,9 @@ stage3b.elf: head.o $(ZIPL_OBJS)
 	@chmod a-x $@
 
 install: stage3a.bin stage3b_reloc.bin
-	$(INSTALL) -d -m 755 "$(PKGDATADIR)"
-	$(INSTALL) -g $(GROUP) -o $(OWNER) -m 644 stage3a.bin "$(PKGDATADIR)"
-	$(INSTALL) -g $(GROUP) -o $(OWNER) -m 644 stage3b_reloc.bin "$(PKGDATADIR)"
+	$(INSTALL) -d -m 755 "$(DESTDIR)$(PKGDATADIR)"
+	$(INSTALL) -g $(GROUP) -o $(OWNER) -m 644 stage3a.bin "$(DESTDIR)$(PKGDATADIR)"
+	$(INSTALL) -g $(GROUP) -o $(OWNER) -m 644 stage3b_reloc.bin "$(DESTDIR)$(PKGDATADIR)"
 
 else
 # Don't generate the dependency files (see `common.mak` for the
diff --git a/genprotimg/src/Makefile b/genprotimg/src/Makefile
index 08734bff..d447e6cf 100644
--- a/genprotimg/src/Makefile
+++ b/genprotimg/src/Makefile
@@ -3,7 +3,7 @@ include ../../common.mak
 
 bin_PROGRAM = genprotimg
 
-PKGDATADIR ?= "$(DESTDIR)$(TOOLS_DATADIR)/genprotimg"
+PKGDATADIR ?= "$(TOOLS_DATADIR)/genprotimg"
 SRC_DIR := $(dir $(realpath $(firstword $(MAKEFILE_LIST))))
 TOP_SRCDIR := $(SRC_DIR)/../
 ROOT_DIR = $(TOP_SRC_DIR)/../../